Dramatic advert highlights dirt hidden in nation’s carpets

Cleaning brand Vanish has a new television advertising campaign designed to shock people into being aware of how dirty their carpets really are.

The 30-second ad depicts a carpet being vacuumed to reveal an apparently clean carpet. Then, several builders pushing a cement-filled wheelbarrow chase a dog over the carpet. They are followed by commuters on their way to work, a crowd of noisy football supporters, a group of cyclists and finally a flock of pigeons.

Vanish is used to remove all the dirt trampled into the room from this onslaught. The dramatic message of the advert is that vacuuming alone does not remove all the dirt in a carpet.

Rose May Bird Smith of Havas, the creative agency that made the TV advert, said:

“If people knew how dirty their carpet really was, and all the filthy fibres it was harbouring, they might be persuaded to do something about it. It’s great to bring a burst of energy, humour and irreverence to what is typically quite a hardworking, functional category.”

Of course, Vanish is not the only cleaning product that can clean carpets, and there are many rival brands of carpet cleaning solutions.

Households in lockdown with carpets in the Chester, Wrexham and North Wales regions are advised to vacuum them each day, and regularly clean them with a carpet cleaning product.

After the lockdown has been lifted, it will be a good time to have carpets professionally cleaned, or hire a carpet cleaning machine.