Carpet manufacturer calls for “more intelligent” industry processes

Companies in the carpet sector have been advised to be “more intelligent” and flexible during the coronavirus crisis, says a leading name in the industry.

Victoria Carpets has said that carpets companies can only survive if they operate intelligently to adapt to changing conditions. Its management team has voluntarily reduced their salaries by 20%. The company reports that it is strong financially, but is reducing costs because of expected revenue decreases.

The Worcestershire company has been around for 125 years and takes a long-term approach to business planning. It has strategies for when the worst of the crisis is over, and is ready to respond quickly to renewed demand for carpets. Noting that it has survived two World Wars and financial recessions, the company says it is determined to survive this viral pandemic.

Politician Ann Widdecombe has also called for more business flexibility. According to the Daily Express, she ordered a carpet from a local supplier who called to say that they were closed and could not take delivery of the carpet they had ordered for her from the manufacturer. The manufacturer was willing to deliver the carpet, but only to the closed carpet supplier and not to her home, which they classified as a private address.

Widdecombe called for businesses that are still operating to be more flexible and “tear up their rulebooks.”

A new carpet for your Chester home may not be available because it is not an “essential” purchase. Once the crisis is over, carpet manufactures that have survived will restart their production lines to meet the rise in demand.